1. Definition of Culture
A variety of writers have defined the meaning of the culture in the past. We cannot say there is a certain description of culture because there are many explanations of culture. Generally, culture is explained as a ‘shared system of attitudes, beliefs, values and behavior’. The latter as can be seen that culture is significant to communicate.
2. High-context Cul
Cultural Context’라고 한다.
삼성전자는 국내업계 최초로 프리미엄급 양문형 냉장고로 외제 일색이던 양문여닫이 냉장고시장에 일대 변혁을 일으켰다.
런칭부터 ‘당신이 꿈꾸던 냉장고, 지펠’이라는 핵심 컨셉트를 유지하며 프리미엄 냉장고 브랜드로 포지셔닝된 지펠은 양문여닫이 냉장고가 일부
ex-public officials of MOSF or FSC as a chairman or director and provide them with high salary. In this context, the President Park criticized that Gwanfia results from the cozy relations (between politics, government and the business), exclusive culture of public organizations, and easy-going attitude. The concept of Beopfia and Gunfia in judiciary and military organizations also appears.
▷ IN BEYOND CULTURE (1976), HALL SUGGESTED CONTEX SOCIETY THEORY.
▷ THERE ARE TWO SOCIETIES IN THE WORLD, HIGH CONTEXT SOCIETY AND LOW CONTEXT SOCIETY.
▷ ‘CONTEXT’ MEANS THE QUANTITY OF INFORMATION EACH SOCIETY MEMBER SHARES.
B. The importance of comprehending cultural background in nonverbal communication
The work environment is getting much bigger and more diverse than ever now. Thus, there are many chances for workers to communicate with people from other country. As you can see from above, the incident of President Bush with Aussies proved that the nonverbal cue could interpreted differently based on culture. Ac